NAIROBI — Kenya Parks & Safaris App says it is expanding collaboration opportunities with tourism stakeholders as it positions itself as a destination discovery platform for travellers exploring Kenya.
The platform is designed to help users discover national parks, game reserves, conservancies, wildlife experiences, accommodation options, and safari activities across the country.
According to the initiative, the app aims to provide clearer guidance for travellers by consolidating destination information, accommodation visibility, and safari planning tools in one platform.
It said the service is intended to support visitors who may lack detailed knowledge of Kenya’s tourism offerings, helping them better understand destinations and travel options.
For the travel industry, Kenya Parks says the platform offers opportunities to improve destination visibility and strengthen itinerary planning.
It highlighted potential partnerships with hotels, lodges, tented camps, conservancies, national parks, travel agents, tour operators, destination management companies, and tourism authorities.
The initiative is inviting collaboration in areas including content partnerships, destination promotion, itinerary development, joint marketing, and travel trade engagement.
It said the goal is to support a more connected tourism ecosystem and improve access to information for both travellers and industry stakeholders.
Kenya Parks added that its broader objective is to make Kenya easier to discover, easier to promote, and more accessible to international and domestic tourists.
