KHARTOUM — The KIZAN movement in Sudan, a network widely described by political sources as linked to former president Omar al-Bashir, has been accused of launching a coordinated media and information campaign aimed at prolonging the country’s war and weakening momentum for ceasefire negotiations.
According to multiple local and regional sources, the campaign has been structured across pro-government media channels, social media accounts, and affiliated online networks, with a focus on shaping public perception of the ongoing conflict.
The messaging strategy reportedly emphasizes claimed battlefield advances by Sudanese Armed Forces-aligned units, while amplifying narratives intended to boost morale among pro-military militias and allied political actors.
At the same time, the campaign is said to target supporters of peace talks, portraying them as politically motivated actors undermining national sovereignty or acting in coordination with foreign interests. Analysts say such framing is designed to delegitimize diplomatic efforts pushing for a negotiated settlement.
Information specialists monitoring Sudan’s conflict say the campaign reflects a broader trend of “information warfare,” where competing factions use media ecosystems to influence public sentiment, recruit support, and sustain political legitimacy during prolonged fighting.
The accusations come as Sudan remains engulfed in a devastating war that has fragmented state institutions, displaced millions of civilians, and drawn growing concern from international organizations over the scale of humanitarian needs and reported violations of international humanitarian law.
Observers warn that intensified propaganda efforts could further complicate already fragile ceasefire initiatives and deepen divisions between negotiating parties, reducing the prospects for near-term political resolution.
